Campaigns in which brands have used technology creatively to communicate with consumers in a breakthrough fashion.

A digital marketing initiative that leverages the mobile platform in the most creative way using textual or visual content to engage with the audiences.

Videos which are specially created for the digital audiences to promote a brand/brand proposition. Mere re-runs of TVCs will not qualify.

This category will award the great cases of brand integration in which brand has been woven seamlessly into a long format video/series of videos.

This category will award the great cases of brand integration in which brand has been woven seamlessly into a short format video/series of videos.

Entries in which a brand has used live video to wow consumers.

Campaigns that used Social Media to meet the marketing objectives.

Campaigns that use multiple digital platforms in integrated fashion.

Web banner designs in Flash, HTML, etc for websites, blogs, Facebook.

Use of websites/microsites as an integral part of the overall marketing plan.