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For Restless, Creative 12-years-olds* and less
Sub categories

Best Innovation in Digital

Creative use of technology in a brand campaign to communicate with consumers in breakthrough fashion

Best Mobile Marketing

A marketing initiative which leverages the mobile platform in an unusual way to engage with the audience

Best Digital Brand Video

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Brand Integration

Cases in which the brand has been woven seamlessly into a long-format video/series

Best Real Time Video

The use of live video by a brand to make consumers feel close to the action

Best Use of Influencer Marketing

The use of influencers to get the brand message across to the larger community of consumers

Best Use of Social Media

Brand campaigns that use social media in a creative way

Best Online Integrated Campaign

Campaigns that use multiple digital platforms in an integrated manner

Best Web Banner

Web banner created for websites, social media or blogs

Best Microsite

Microsites created to help fulfil a specific marketing objective

Best Use of Video for CSR

The use of video to further a company's corporate social responsibility objectives

Best Application of User Generated Content

The creative deployment of user generated content in a social media brand campaign